ALWAYS SOMETHING, ALWAYS MORE
True legends don’t grow old: they change. Just like 500, the icon of Italian design and life style, which has been reinventing and renewing itself for over 60 years while remaining faithful to its original spirit. Hip and cool ever since it first took to the road, today the New 500 is born again with an even bolder and captivating personality, greeting the world with a fabulous new look: an irresistibly cheeky charm guaranteed to turn heads.